COMPARE GA4

Item	GA4 360 (Paid)	GA4 Standard (Free)
Data freshness	4 hours or less	24 hours or longer
Data retention	Up to 50 months	Up to 14 months
Parameters per event	100	25
Custom Metrics – Event-Scoped	125	50
Custom Dimensions – Event-Scoped	125	50
Custom Dimensions – User-Scoped	100	25
Custom Dimensions – Item-Scoped	25	10
Key events	50	30
Audiences	400	100
Exploration Reports per user per property	200	200
Exploration Reports – Shared, per property	1000	500
Sampling threshold	1 billion events	10 million events
Unsampled data	15 billion events	n/a
Custom Tables	Automatically enabled	n/a

ClickInsight Corporation
267-2869 Bloor Street West
Toronto, ON, M8X 1B3, Canada