Making data make sense
Analytics holds a wealth of insights, waiting to be discovered. Simple to say, yet difficult to do.
Let us help you create a plan that fits your budget and timeline, turning your analytics into actions that drive the value you need—whether it’s engagement, leads, or sales
And it all starts with you and your purpose.
WHAT WE DO
Is your website missing the mark on leads, sales, or customer satisfaction?
- In the Dark about how Your Website is Performing?
Do you feel like your website isn't pulling its weight?
Is it falling short on leads, sales, or customer satisfaction?
Maybe you’re not sure why it's underperforming.
Is it a traffic issue?
Or are you getting traffic, but those visitors aren’t turning into high-quality leads?
Before you can fix the problem, you need a baseline—a clear picture of your current web traffic. That’s where Google Analytics comes in. It’s the tool that can stop you from “flying blind” and start you on the path to improvement.
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Do you feel like your website isn't pulling its weight?
Is it falling short on leads, sales, or customer satisfaction?
Maybe you’re not sure why it's underperforming.
Is it a traffic issue?
Or are you getting traffic, but those visitors aren’t turning into high-quality leads?
Before you can fix the problem, you need a baseline—a clear picture of your current web traffic. That’s where Google Analytics comes in. It’s the tool that can stop you from “flying blind” and start you on the path to improvement.
- How We Can Help
At ClickInsight, we specialize in using digital analytics tools like Google Analytics and Adobe Analytics better understand what’s working on your website and what’s not. We’ll help you collect the right data. And if you already have data, we’ll help you make sense of that data. We’re a Google Marketing Platform Certified Company and Adobe partner. But enough about us.
If you’re just getting started, we suggest Google Analytics.
Because it’s free.
And here’s how we can support you: -
- Installing Google Analytics: Google offers a self-serve help center, but if you need a quicker setup, we can help. We’ll work with your website developer to get Google Analytics installed correctly using Google Tag Manager.
- Understanding Google Analytics Data: Maybe you’ve had Google Analytics for a while but aren’t sure how to use the data. We’ll help you figure out which reports to focus on and what conclusions you can draw from the data.
Improving Website Performance: You know your site needs to improve, but you're unsure how to measure those improvements. We’ll help you set up a measurement plan to ensure you’re collecting the data that matters. - Tagging Campaigns: Running an email newsletter or a paid search campaign? Campaign tracking isn’t automatic. We’ll help you tag your campaigns correctly so the data in Google Analytics makes sense.
Performance Analysis: You've tagged your campaigns and reported on success, but what's next? We’ll help you segment the data and uncover actionable next steps. - Testing and Optimization: Interested in testing design options? We can assist with setting up Google Optimize for A/B or multivariate testing, ensuring your tests are valid and insightful.
- Project Reviews or Data Audits: Sometimes, a fresh set of eyes can make all the difference. We offer project reviews or audits to uncover performance improvement opportunities you might have missed.
- Training: Knowledge is power, and we want to empower you. Google provides training free. And we have self-study worksheets and courses. But because every organization’s different, we offer live human interaction and hands-on help, showing you how to monitor and analyze your data. If you - want to take charge of your data analysis, we’ll teach you how, using your own data.
Why Google Analytics?
Google Analytics is the most popular web analytics tool for a reason.
It’s free.
It’s a great starter tool.
And the large majority find they do not have to upgrade.
If you’re not currently analyzing any traffic whatsoever, it’s the best place to start.
And even if you decide it’s not the perfect fit, using Google Analytics will give you the insights needed to make a better case for your next tool. For many, implementing Google Analytics has been a game-changer. It answers the basic questions:
- How many people are coming to your site?
- What pages are they visiting?
- What traffic sources bring traffic to your site?
But that gets boring fast.
The real nuggets come from asking questions like:
- Are my website visitors doing what I thought they’d be doing on my site?
- What aren’t they doing?
- I spent money on this advertising campaign and got lots of clicks. What happened after the click? Did they engage at all or leave?
Depending on what you discover, you’ll have more questions.
And eventually, you’ll want to take action.
One common discovery is that most visitors already know about the company.
Well, if your goal is to attract new customers, this realization means you need to boost inbound marketing efforts, like organic search.
Ready to Get Started?
Not sure where to begin?
Contact us and share your website performance questions. What do you want to know about your website visitors? Or do you have concerns about your data being ready to answer these questions?
We’ll help you craft a plan that fits your timeline and budget.
Let’s turn those analytics into actions that drive the value you’re after—whether it’s more engagement, leads, or sales. -
WHY WORK WITH US
Advice you can trust. Results you can measure.
A marketing support services company increased web-triggered phone and email leads to a level 15x higher than baseline in less than a year
A retailer exceeded their annual sales target by 32% after a slow Q1 start.
Increased search engine traffic from new prospects by up to 10X in less than one year for a variety of content, marketing and business-to-business sites.
Re-focused a search engine marketing campaign, potentially removing 30% out-of-market clicks.
WHO WE HAVE WORKED WITH
Delivering results since 2005
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FINANCE AND INSURANCE
Blue Shore Financial
Economical Insurance (Definity)
Mackenzie Investments
Manulife Financial
Meridian Credit Union
Moneris
RBC
Romspen
-
SERVICES
Aegent Energy Advisors
CBI
G Adventures
Insight Vacations
LoyaltyOne
Mediresource
Points International
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CONSUMER & COMMERCIAL
Boston Pizza
Hydrogenics Corporation
Sands Commercial Floor Covering
SiriusXM
Springfree Trampoline
Stratford Festival
Suncor Energy
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NON-PROFIT AND GOVERNMENT
Canada Beef
CDIC
Heart and Stroke Foundation of Canada
Health Match BC
Kids Help Phone
Investor Education Fund
Nature Conservancy of Canada
OLG
ONCAT
Ontario Legislative Assembly
Plan Canada
Sick Kids Foundation
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EDUCATION
Country Day School
George Brown College
Holy Trinity School
Humber College
MarketingPROFS
University of Toronto
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TECHNOLOGY
Bibliocommons
Firmex
Freshbooks
Meta
ENQUIRY
Want To Explore Finding a Better Way?
Schedule a complementary call with us to discuss your requirements.
ClickInsight Corporation
267-2869 Bloor Street West
Toronto, ON, M8X 1B3, Canada
Contact
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